Sustainability
Aura's Commitment to Sustainability
At Aura, sustainability is not just a practice—it's a core principle that guides everything we do. We are dedicated to creating high-quality products that not only meet the needs of our customers but also contribute to the well-being of our planet, our community, and future generations.
Our Sustainable Practices
Ethical Sourcing
We carefully select the raw materials used in our garments, prioritising local suppliers within the UK whenever possible. This approach supports local businesses, reduces transportation emissions, and ensures that our materials are of the highest quality. When sourcing materials internationally, we rigorously assess our suppliers to ensure they adhere to strict environmental and ethical standards.
Responsible Manufacturing
All of our garments are produced in-house, allowing us to maintain complete control over the manufacturing process. By keeping production local, we reduce our carbon footprint and minimise the environmental impact of our operations. Our manufacturing practices are continually reviewed and improved to increase efficiency and sustainability, ensuring that our products are made with care for both people and the planet.
Long-Lasting Products
We believe in creating products that stand the test of time. Our garments are made from durable, high-quality fabrics designed to last for years, reducing the need for frequent replacements and minimising waste. The average Aura gown, for example, has a lifespan of 20 years. By focusing on longevity, we help our customers make more sustainable choices.
Waste Reduction
We are committed to reducing waste at every stage of our production process. From sourcing materials to the final product, we carefully manage resources to minimise waste. We also offer repair services to extend the life of our garments, further reducing the need for new production and preventing items from ending up in landfill.
Sustainable Partnerships
Our commitment to sustainability extends beyond our own operations. We work with contractors and suppliers who share our values, ensuring that sustainability is embedded throughout our entire supply chain. Many of our suppliers have partnered with us for decades, and we only work with those who meet our rigorous standards for environmental and social responsibility.
Compliance and Standards
Aura adheres to all relevant environmental legislation and often goes beyond these requirements by setting our own high standards. We are dedicated to exceeding industry norms in sustainability and continually seek ways to improve our practices.
Building a Sustainable Future
At Aura, we understand that sustainability is an ongoing journey. We are committed to integrating sustainable practices into every aspect of our business, from the materials we use to the way we manufacture and distribute our products. Our vision for the future is one where fashion and sustainability go hand in hand, creating a world where quality, ethics, and environmental care are never compromised.
Together, we can make a difference. Thank you for supporting Aura and joining us on our path to a more sustainable future.